Its culture, landscapes and lifestyle continue to make Europe the most visited continent in the world. The popularity of the
International tourist arrivals to Asia and the Paci c in 2017 reached 323 million, a 6% increase on the 2016 tourist numbers. The region’s international tourism receipts totalled US$390 billion, an increase of 3%.
International tourism – strongest half- year growth since 2010
Destinations worldwide welcomed 598 million international tourists in the rst six months of 2017, some 36 million more than in the same period of 2016. At 6%, growth was well above the trend of recent years, making the current January-June period the strongest half-year since 2010.