Tourism at the forefront of technology, sociological changes and trends

Coming in Friday morning after a trip abroad, Jean-Baptiste Lemoyne, Secretary of State for Tourism to the Minister of Europe and Foreign affairs, has painted a glowing portrait of tourism in France. “France has become the most visited country in the world and, in view of the first half figures and the first trends of the summer, we should keep this position in 2018. The number of arrivals has risen from 4% to 5% in the first six months”, he explains. “We are now working to increase the revenue per tourist because it is true that France is a little lagging behind other countries. But INSEE worked on a revaluation of our tourist recipes and in fact we had €10 bn of additional revenue, or nearly €53 bn”, he added.

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Morocco, an exceptional year of tourism with France

It is not yet a well-known fact, but Morocco is THE trending destination on the French market: Dakhla, in the south of Morocco, is captivating tour operators with an ecological and authentic product at the gates of the desert. According to Moroccan tourism officials, the region is ideal for sports enthusiasts – Kite surfing and surfing. Transavia launched a weekly link from Orly on 30 October.

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