Maldives Raises Profile at IFTM Top Resa 2016

The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives took part in IFTM Top Resa.

Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” was being communicated prominently through branding on IFTM Top Resa’s most prominent locations.

This year’s marketing plan for the French speaking market has been strategised to strengthen the destination’s presence in the market, aggressively marketing Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will “help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016”